The world today is struggling with the personal brand paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the internet as a fact of life now expects that they will, at some point, get their 15 minutes of fame.
So how do you resolve this clash between an unstoppable force and an immovable object?
“Building Brand YOU!” casts light on what is considered the art and science of branding and marketing, and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magic!
Omar Abedin has been a professional marketer for three decades, working across South Asia, the Middle East and North America, in a career that spans multiple industry verticals.
As a consultant, he has developed and launched more than 20 brands for various clients, and it is this expertise that he brings to bear in this book.
In his pursuit of “ikigai”, Omar is deeply involved with the startup ecosystem, as a founder, mentor, advisor and enabler across borders, helping startups to increase their chances of success in a competitive and fast-paced environment.
In his spare time, Omar lectures on marketing and branding at universities, while simultaneously pursuing further studies himself.