With the emergence of digital marketing, the way businesses are run is completely revolutionized. Gone are the days when the internet and social media platforms were used for entertainment and information purpose only. Now, more and more businesses are building their online presence to stand out from competitors. However, many small businesses still find it cumbersome to switch from conventional marketing practices to the digital realm. Why Not Digital? is a comprehensive guide for all those small business owners as well as everyone who want to learn the core concepts of digital marketing. The author has incorporated all the nuts and bolts of digital marketing, including SEO, SEM, content marketing, social media marketing, and so forth in this book. Why Not Digital? is your pathway to set your foot in the world of digital marketing.
Tehmina Ilyas has been associated with the IT industry in general and e-book writing in particular for more than four years now. She has ghost-written numerous books for her clients, mainly from UK and USA. She has worked with various renowned IT companies in Karachi, including Abtach, Digitonics, and Legendesk. Currently, Tehmina is working with Protech Pvt Ltd as Senior Manager – Ebook Writing.
Being associated with the IT industry, Tehmina has always been surrounded by talks about SEO, PPC, social media marketing, and so forth. However, she feels that many people outside this industry are still unaware of the digital realm. This is what made her write her debut book, Why Not Digital? Tehmina obtained a master’s degree in business administration from Iqra university in 2017. She was awarded a gold medal for securing the highest CGPA (3.81) in her batch.
Reading and writing are her passions which make her feel accomplished. Her second book, a travelogue, is also in progress, which she plans to publish by the end of this year.